HBO and Digital Kitchen Market Discover Westworld To Series Enthusiasts.
This past week, HBO quietly released Discover Westworld, a travel and booking website likely geared towards Westworld series enthusiasts. Utilizing some jaw-dropping videos, interested website visitors are somewhat seduced into believing the Westworld theme park actually exists. Visitors can then optionally book a trip to the park right online. Sadly, with the tools available on the website, and some common sense, there are no available dates open to book any trip. Naturally, we all know Westworld is a sci-fi television series, so I must assume the website is brilliant marketing at work. Discover Westworld may be a building block to something larger later on, but right now, as of this post, it does not offer any reason to visit it more than once. Interestingly, part of Westworld’s inherit charm, is how it questions a person’s reality at every turn. The Discover Westworld website has taken that idea and put it into a practical design.
In a recent press release, Westword co-creator Jonathan Nolan explained, “Building on the incredibly evocative concept of the original film, we wanted to pose the question: If you could be completely immersed in a fantasy, one in which you could do whatever you wanted, would you discover things about yourself that you didn’t want to know?”
WESTWORLD was inspired by the motion picture “Westworld,” written and directed by Michael Crichton. Production companies include, Kilter Films, Bad Robot Productions, and Jerry Weintraub Productions in association with Warner Bros. Television. Executive producer/writer/director, Jonathan Nolan; executive producer/writer, Lisa Joy; executive producers, J.J. Abrams, Jerry Weintraub and Bryan Burk.
Interested Travelers May Visit Discover Westworld For Some Unique Content.
Discover Westworld is beautifully designed by HBO and Digital Kitchen and visitors may discover many hidden gems by clicking on unexpected spots on the home page. Digital Kitchen, is a Seattle based digital creative agency known for using background videos mixed with compelling designs. Digital Kitchen pumped up the website with the use of background videos, music, and added a new promotional trailer geared towards would-be park visitors. If you explore further into the website, you will find a behavioral assessment tool and other hidden gems.
Digital Kitchen cleverly shuffled up a pair of pages for terms and privacy, again suggesting that you may visit the park. HBO likely spent big dollars on the design and marketing of Discover Westworld. You can even find Google advertisements up on the search engine using related Westworld keywords. A special thanks to KJ for a Sept 15th, correction regarding who designed the Discover Westworld website. The one-hour drama series WESTWORLD kicks off its ten-episode season Sunday, October. 2 at 9:00 p.m. (ET/PT), exclusively on HBO.